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Tracking links and conversion tracking

Tracking links connect a partner’s traffic to an offer. When that traffic converts, the conversion is recorded against the same offer and partner, which is what your reports and payouts are built on.

Tracking & conversions in detail

Tracking links

Tracking links belong to an approved partner and an offer they are permitted to run. When partners request links through the publisher API, that access is checked on every request.

  • Links are tied to a specific offer and partner
  • Links are only issued when the partner has runnable access to the offer
  • API access to links additionally requires the key’s tracking-link permission

Conversion tracking

Conversions are recorded against the offer and partner that generated the click, so clicks, conversions, revenue and payout can be reported together.

Tracking and conversion domains

Configure the domains used for tracking links and for conversion tracking in your workspace settings. Tracking links depend on this configuration: if no tracking domain is set up, links cannot be generated until it is.

See GrowlyFi with your own workflow in mind

Explore the demo environment, or ask for a walkthrough of how your network would set up advertisers, offers and partners.